G2 Capital Advisors acted as exclusive financial advisor to Vitalyst, a portfolio company of Baird Capital, on its sale to Alithya (NASDAQ: ALYA)

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SITUATION
Vitalyst and former owner Baird Capital Partners (“Baird”) sought to strengthen the company’s position as a leading technology services provider by leveraging its extensive experience in e-learning and long-standing partnership date with Microsoft. They were looking for a partner who shared the vision of Vitalyst’s growth strategy and its focus on customer and employee satisfaction.

COMMITMENT
G2 Capital Advisors, LLC (“G2”) has been engaged by Vitalyst as its exclusive financial advisor. G2 conducted a highly focused, strategic and efficient sell-side transaction process focused on identifying the right partner for the Company.

RESULTS
In January 2022the transaction was successfully executed through a sale to Alithya Group, Inc. (NASDAQ: ALYA, “Alithya”), a leader in digital strategy and transformation.

“Vitalyst is a highly differentiated service provider that, with Alithya’s partnership, is poised to continue on an exciting growth trajectory. We can’t wait to see what opportunities their new partnership will open up. This transaction is a fantastic example of G2’s strategy of partnering with market-leading organizations in industry verticals that we know incredibly well.” mentioned Kerri FordGeneral Manager of G2 and Head of Technology and Business Services.

Brett TuckerBaird’s partner, said, “The Vitalyst management team has done an exceptional job leading the business and we were honored to partner with a top-notch team at G2. Kerri and the team at G2 conducted an exceptional process, and we couldn’t be happier with the outcome.”

About G2 Capital Advisors
G2 Capital Advisors provides M&A, capital markets and restructuring advisory services to the middle market. We offer integrated, multi-product and sector-specific services by combining highly experienced senior executives with specialized investment bankers. We aspire to be the trusted advisor of choice for our clients, including corporate and institutional investors. For more information, visit www.g2cap.com.

CONTACTS ON THIS OFFER:
Matt Konkel, President: J: 317.371.6608 E: [email protected]
Kerri Ford, MD, Head of TBS: J: 917.515.7585 E: [email protected]
Connor Grogan, Vice President: J: 860.707.5754 E: [email protected]
Jenn Faulk,
Senior Partner: J: 508.654.2346 E: [email protected]
Noah Johnson,
Senior Analyst: J: 717.598.8558 E: [email protected]

SOURCE G2 Capital Advisors

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