Senior executives from some of the major companies in the TV industry suggested they were well placed to counter the effects of the financial climate on users’ entertainment spending. Speaking at RTS London Convention 2022, Priya Dogra, Convention Chair and Managing Director, EMEA, Warner Bros. Discovery, acknowledged that the entertainment industry was at the start of an “era of financial downturn”.
During a panel discussion titled “Follow the Eyeballs, Follow the Money: Winning in the Attention Economy,” Jan Koeppen, President of The Walt Disney Company EMEA, said he was “optimistic” that the broadcaster has the right content. “Long term, there’s plenty of room to grow.” he asserted. “Even with the economic rules we have now, people are coming back to quality and I think good content will win.”
“Disney has been running a huge, multi-billion dollar SVoD service that hasn’t been supported in the US for some time through Hulu. It’s a service that has allowed viewers to pay more for non-commercials and less for advertisements, and it’s a hugely successful model,” he added.
“Nickelodeon has approximately 6.5 million subscribers on YouTube and 3 million on TikTok,” said Maria Kyriacou, President, Australia, Canada, Israel and UK, Paramount International. “It’s an important base, but the money is made elsewhere. It’s important to use these channels to drive consumers to your linear channels and streaming services. »
“Quality inventory makes the market more competitive, and that’s not a bad thing to avoid,” suggested Stephen van Rooyen, executive vice president and CEO, UK and Europe, Sky. “More inventory always has problems with price pressure, but it’s better to offer more choice to the consumer.”
“The under 55s today spend the majority of their time away from broadcasters,” said Ben McOwen Wilson, General Manager of Google Play EMEA. “But we can reach new generations by looking at the platforms where they are and making your content available there. Bring them into your world.
In a later introductory conversation, Alex Mahon, CEO of Channel 4, suggested that people want to watch things with ads because they’re free, “especially now that they can’t afford all these different SVoD services” .