Veritran and Glassbox Partner to Boost Customer Experience in Financial Industry

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Veritran, a leading global provider of low-code solutions, today announced a strategic alliance with Glassbox, a leading provider of digital experience analytics for web and mobile applications.

Together, Glassbox and Veritran will deliver a digital experience analytics solution, giving customers around the world, both in financial services and beyond, the ability to create seamless digital journeys for their customers.

The rise of omnichannel experiences and digital platforms has led customers to expect a white glove user experience from all products they interact with – one that is consistent, intuitive, and generates trust and excitement.

Glassbox offers customer experience analytics solutions that don’t just tell institutions what a customer is doing, they tell them why. Using in-depth analysis of customer behavior, Glassbox extends the analytics capabilities of traditional customer experience, providing businesses with powerful, real-time insights to improve their digital customer experience and the data they need to optimize this. experience.
Veritran has an extensive footprint working with leading banks around the world to accelerate their digital transformation journeys and facilitate the delivery of a superior, sophisticated and secure experience to their customers.

“Enabling a best-in-class user experience is at the heart of what Veritran does,” said Omar Arab, EVP of Corporate Business & Head of Global Alliances at Veritran. “We look forward to partnering with Glassbox to ensure financial institutions have access to the world-class technology needed to build customer loyalty and create the personalized, predictive experiences that today’s consumers expect.”

“Digital transformation continues at an ever-increasing pace, with customer expectations higher than ever when interacting with financial institutions online and on their mobile devices,” said Gaby Koren, chief revenue officer of Glass box. “We are excited to partner with Veritran to implement our best-in-class digital experience analytics solution so that our customers are better positioned to deliver the digital experience their customers demand. »

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